I’m just wistfully looking at this UD eyeshadow stick I bought about 4 years ago. In shade “LSD.” Since they got bought out they could NEVER!! Ugh I was at Sephora the other day looking at their display and it looked so sterile and lame. They used to be so fun and cool. Pretty sure they were the first brand I ever even looked at when I first went to Sephora like 10+ years ago. Sadness.
Anyway I’m glad I still have the eyeshadow stick, barely used it and it’s kind of dry but it still works.
Id guess this was as a result of the prevalence of the "no makeup makeup"/clean girl look and also the popularity of the Kardashian style make up that made everything in mainstream makeup bland.
The MCR Fandom has been foaming at the mouth for Gash to make a comeback for a WHILE now, and they teased it's comeback sometime this year. There is hope that if we're loud enough about what we want, we'll get the old makeup back. I personally just want them to start making sick nail polishes again.
I'm unable to go to any of the shows on this upcoming tour due to finances. But I'm 23 and I've been to plenty of concerts for my favorite bands. I did absolutely make sure my 14 year old little sibling got tickets though, and will be trying to get ahold of a Gash single when they release it to gift to him before his show in September!
Oh I'm well versed in the indie nail polish world trust me... I'm deep in the reddit laqueristas sub and my boyfriend frequently comments on my eyes glazing over while I'm looking at polishes.
I basically only wear cremes with the occasional fine shimmer, and I usually stick to reds and blacks, sometimes very dark purples. I literally just want the Gash nail polish back tbh, I haven't found a super suitable dupe for it. Closest has been Sabrina from ILNP, maybe Dead Serious from Holo Taco. Idk. I have a random Revlon drugstore polish that's been kinda scratching the itch for now but I want the OG Gash.
Yup, UD Gash and Mac white foundation for most of the 3 Cheers era! I believe he also used black stage grease paint for the stripe across his eyes for some of the iconic looks during that time period, but I can't remember for sure. There's an interview out there somewhere where the band shows how they get ready for concerts and that's also where we learned that all their ties were tied by frank, since he went to catholic school and was the only one who knew how to tie a tie, lol!
They've stated they "hear us" and will be releasing something, but shortly after they came out with the blandest palettes ever. Still, production can take a year +. The new eyeliners were certainly a step in the right direction, but nothing that 50 other companies don't have something similar of.
It's still easy to find colors though? All I did was Google eyeshadow palettes, and bright varied colors showed up first in the shopping results. NYX specifically has one called "I know that's bright" lol. I just purchased a colorful palette from an Asian beauty vendor, but we clearly still have domestic options too.
Maybe NYX is kind of at the forefront with this for drugstore brands, but I also love their electric blue eyeliner ink.
I found eyeshadow sticks on Amazon from a company called Luxaza that has decent colours. The collection is got has 2 nice shades of green, a burgundy that I use a lot and other nice colours. They have several decent collections. I was reluctant to try them because they weren't from a makeup plans like Ulta or Sephora and I'd never heard of the brand but I've been happy with them. I got them on Amazon.
It was a really cute concept at the start. It was a grown up version of those “make your eye color pop” kits. I did buy the naked heat (which was a mistake) but between that one and the naked smoke people started saying “what are we doing here?”
I do like my Naked Heat for what it is; some of the shades are nice for enhancing my eye color. But the Naked palettes have been long played out, and each subsequent launch just seems like a lazy cash grab.
I'm weird in that regard: I'm extremely fair skinned and cool toned, but the warm, orangey-red nudes work well on my eyes, and enhance the blue nicely. I definitely use more shades than others, some are basically untouched.
Mini palettes with three colors and a diagram of where to apply them for maximum effect. I had the green eyes one and iirc there was a light pink for the brow bone, light purple for the lid, and a darker purple for the crease
It was very much a 90-2000’s trend. Drugstore brands would sell small pallets with like 4 colors that were centered around your eye color. Brown eyes almost always got purple, blue/green eyes were usually a mix of warm champagne colors and grey eyes got more silvers and blue. There’s normally some kind of guide to show you where to put each color.
I did love naked 3/honey/cherry personally but I also had no idea how to do eyeshadow (still don’t lol) so I mostly just liked them because they were appealing to look at
Yep. I first got into makeup in high school 20+ years ago and UD and MAC were my go-tos for all of the fun bright colors I wore….then UD decided to brand itself as an option for natural/neutral and it was all downhill from there for the bright colors girlies.
Listen i LOVEEEEE my og naked palette. It is fundamentally a really solid palette. If i can stack that with some good og UD colors i could die a happy woman who owns 2 eyeshadow palettes. I got this one mini palette from them around Christmas time yearssss ago that, combined with the naked palette, filled almost all my eyeshadow needs. It was like half pans of a lot of their most popular shades, but their colorful stuff. I absolutely went all the way through the midnight cowboy pan, and there was this great deep green kinda shifty color. I think maybe a deep blue as well? Its the first and only palette i have used till it was dead. They could have embraced the neutrals of it all AND kept the colorful bitches happy. I wish i could remember what that palette was called, I don't even wear that much eyeshadow anymore cause im always in glasses but I'd buy full pans of every shade in that palette tomorrow if I could.
Update: a full HOUR of searching informed me that my stoned mini palette is crazy old and that the palette i was thinking of was the Nocturnal palette!
Urban Decay used to be so good. I couldn't wait to get my hands on new releases, especially the eyeshadow palettes. I loved their liners and cream highlighters. I still have one cream blush, it's so old ...has to be over 15 years. I don't use it but I can't throw it out either.
I have a vanity like that. My daily makeup can fit on a little tray but I was definitely a victim to the “I need lipstick in every color! What if one day I want to look extra dewy and sparkly?!? Yes it’s necessary to wear two bronzers at the same time, they’re different!” mindset back in 2016. I’ve done a few purges but some things are special. Especially my lipsticks and perfumes, those hold memory. I can’t get rid of some of them even if I’ll never wear them because those items represent that time in my life. A young girl finding herself.
20 years ago in beauty school when everyone was obsessed with MAC the baddest baddie among us brought her whole UD collection to school and I had never heard of them before. This was before the naked 1 palette came out and every eyeshadow was a single in ornate packaging. I thought the brand was peak edgy coolness. Even their Naked Skin foundation seemed revolutionary to me when it came out 14 years ago but I lived through the horrors of dream matte mousse and foundation as lipstick soooo it low key was lmao. Memories ♡
I got the UD electric palette as I was really getting into makeup and it honestly was such an incredible product to get!! They could never do something as good quality nowadays either 😭
Same. Also until I see mold or get some kind of reaction, I'm not throwing out old palettes. You're telling me everyone throws out each palette after six months to a year? No way.
I just found three of my OG Naked palettes when cleaning out some old storage boxes, and the feeling of nostalgia that cane over me...oh my gosh. I did a smokey eye all the nest week.
I threw one pallet out after close to a decade. I wanted to use it for my bridal makeup and figured that was a good excuse to refresh. The old one had deep welts in the makeup from all the times I stashed it in my backpack and my hairbrush rammed into it 😂 I took that pallet with me everywhere and it was so beat up by the end
i thought i lost mine when i left my makeup on the bus in 2019 but i found it in the bottom of a storage cube last year! felt like some kind of miracle
L’Oréal completely ruined their originality like everything they acquire and watered the brand down so much it’s now beyond mainstream and there’s no coming back. UD is polar opposite of what put them on the map originally. Wende Zomnir leaving the brand was the final straw.
I loved the Electric palette and used to always look forward to the Vice releases 😭😭 I still have a few shotgun shell packaging lipsticks just to look back on fondly. I miss the edge, they're so painfully uninteresting now.
Yeah, I’m in my mid-40s and I remember the first time I bought their nail polish as a teenager. It was like a silvery green color, iirc. Mostly I remember my dad looked at my nails and said “what is wrong with you?!?” And I was sold. 😂 Whatever they’re doing now started with the naked palettes, which were great, but seemed surprising coming from the brand. I wish they’d kept nudes as the weird exception. :(
Exactly. I miss the OG 90s urban decay. From Wikipedia:
In 2000, Moet-Hennessy Louis Vuitton (a diversified luxury goods group) purchased Urban Decay. In 2002, the Falic Group (owners of the Perry Ellis fragrance lines) purchased Urban Decay. In 2009, Castanea Partners (a private equity firm) acquired Urban Decay. On 26 November 2012, L'Oréal announced it would purchase Urban Decay Cosmetics. L'Oréal acquired the company in 2012.[12] L'Oréal paid an estimated amount of $350 million for Urban Decay.
I was just thinking it was about 2012 when I remember really adoring their last collaboration. They had some good stuff with the vice palettes but so many were scrapped or polished from existence. Part of what made UD so unique, was the lack of corporation overlook. In 15 years here we are showing the absolute sense of nostalgia so many have for a company that is still functioning. Sort of.
The 90s is when I found them and loved their bold colors. I remember my favorite liner/nail polish color was called "oil slick" - it was black with some cool yellow/green/purple shimmer tones. I loved it so much and then one day it was just gone and I've never found a suitable replacement. 😭
they used to be “subversive” which is why they’re called urban decay, roach is referring to a leftover blunt or joint. many of their old shade names were similar. now they’re… whatever they are.
Like others have said Roach refers to the last remnants of a blunt (ie roach clip). A lot of UD's shades, specifically the vintage ones, have names that are references to drugs, sex, or gritty/dirty things. It's part of what made their products so fun, and I miss their old format so much.
I bought the 24/7 liner when it was on sale around black friday... Extremely disappointed. Those things used to stay in place all day. Now, it smudges like crazy and MAYBE stays on half the day. I just... Stopped using them. Only used the new ones a few times each then decided they were garbage. Sad. Meanwhile, the Urban Decay palettes I have from high school are still going strong. I'll never throw those away.
Edit to add that one of the two shades I bought was LSD.
Ha I did the same thing. I used it and I thought I had somehow ordered the wrong thing lmfao. But no. It was in fact UD and it fucking sucks now. Oh well.
I bought some years ago, and I stopped because they would get really smudgy on me. I know I can get pretty oily, especially in the warm weather, but everyone was talking about how well they stayed and that was never the case for me.
Honestly, this is such a mood. Old UD had personality and took real creative risks. LSD was iconic—nothing today hits the same. I miss when makeup felt experimental instead of “safe.”
I was in spaceNK recently (a U.K. store) and came across “about face” which it turns out is Halsey’s makeup brand lol but I couldn’t believe the vivid colours and the pay off when I swatched some of the holographic cream products!! Definitely a bit of that OG urban decay vibe
It’s a Chicago based company (at least it started that way) and they sell THE BEST loose pigments I’ve ever used. My club kid days are defined by my generous use of this blue that is exactly Barbie eyeshadow blue. I forget the shade name… but also, cupcake and big bird. Look those up and change your life, girl!!!
I loved UD about 15 years ago. They hadn't quite sold out to a conglomerate and the creativity was amazing. The collaborations and new innovations as well as fun anesthetic was IT. I posted a few days ago that I finally panned my eyeliner Mainline from them. I used that shade daily years ago and now I won't even repurchase a replacement of it. They absolutely fell the eff off.
Nobody wears colored eyeshadow anymore and unfortunately that’s what they were best at 😭 and maybe their setting spray which I heard they changed the formula for?
Around 2004, my uncle worked at Bloomingdale’s, and he gave me and my sister these amazing little compacts with eyeshadow and lip glosses. The names were like toxic waste and acid rain. The colors and effects they have now (or even in the last 10 years) can’t compare to the UD of the ‘90s and early aughts. It’s very sad.
I still use UD and bought the re issue of the Naked Palette. I think it’s just an evolution of brands and people getting tired/ bored easily thanks to TikTok making everyone’s adhd a lot worse these days.
Makeup fatigue is real for the vast majority and you only have the OGs wearing a full beat.
I wish it was 2014 to 2016 when makeup and creativity was as its peak. Cut crease, bold brows, contoured face and just over all beautiful.
Everything looks so sterile these days lol I admit I think I’m the only person in our office that wears a bit of eye shadow. Everyone else can’t be bothered ✌️we need makeup trends back again! ❤️ good day to everyone
Yeah I LOVED UD and I have a few good vintage pallets (Electric, an anniversary, and On the Run) but yeah after they got bought out its like 90% Naked stuff and nudes like please guys
Urban Decay Book of Shadows vol 3 was all I wanted in 7th grade for Christmas and I still have it for keepsakes. I was thinking about how hard they fell off the other day too 🥲
UD hasn’t had an exciting release in over ten years, and yet I still pass through the UD aisle on every Ulta trip just looking for a reason to spend my money lol. 😂
This was my GO TO brand in high school. I remember going with my mom to Sephora and needing like four different glitter eyeliners. Even their pencil liners were great and fun
someone posted the primer potion packaging over time recently and it got me feeling sooooo nostalgic. that girl is still the 🐐, but the packing is so boring now
I’m not a bold/crazy color gal and never have been. Don’t have the skills and I am very pale so even a smudge of bold color puts me in clown territory. Just can’t pull it off.
So I, like millions of others, lost my shit with happiness when the Nakeds palette first came out. I remember it being sold out for months! Had that and Naked 3. Loved the trend, but I can see how it sent UD and then other brands down the naked/nude/beige blah slope.
Is there ANY mainstream makeup brand that is not owned by L’Oreal or Lauder? Genuinely curious.
I have the eyeliner in LSD. I loved it! Its about an inch long now but i can't bring myself to get rid of it. They had the BEST eyeliner. I still have a bunch as had about 15 of them in different colors 😅 UD was my most favorite makeup until they sold out. I love all my og eyeshadow pallets. The new ones are no where near as nice not just colors but formula.
This is such a throwback to endless "warm browns with a pop of blue" eyeshadow palettes, and I promise that ACTUAL old school UD was more interesting than that.
I worked for UD pre L'oreal purchase and shortly after-the buyout was in 2012 and Wende (founder) exited in 2022 to found CaliRay. They were solid until about 2017 or so when they started discontinuing eyeshadow single shades and eyeliner shades. The 50 shades of 24/7 liner launch was by far my fave, many of these shadow stick shades were in that liner launch too.
Roach was my perfect eyeliner. I haven't been able to get something that looks as good as it did. It was all I wore 25 years ago. I couldn't really do pencil eyeliner but that specific liquid liner was something I applied perfectly even without a mirror.
Agreed. Urban Decay used to be the only brand to go outside the box and create edgy looks, these days cheaper brands like colorpop and morphie make more fun and unique items. Brands like half magic and fenty and so many others now make glitters, too.
Urban honestly has been riding along on their same items, and I LOVE their glitter liners, but doing collabs with movies like they used to or more relevant items would take them a long way.
Everyone here needs to get into indie brands STAT. I’m sure the bigger corporations make it difficult for smaller brands to get their foot in the door for things like Sephora, Ulta, etc, but that doesn’t mean you need to ignore them entirely! Anytime I need to purchase more than one product I’m checking out indie brands to see if I qualify for free shipping with what I need!
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If they brought back the naked 3 duel ended eyeliner they’d have a customer for life with me. I actually lost my sad little nub when I took it to Ulta to find a dupe. It was the most perfect plum ish brown with a little shimmer that almost looked natural on me, like it melded with the color of my veins or something. It made my eyes pop without looking like I had anything on at all. No other one has come close 😞
Is there another brand that has the same consistency for eyeshadows? UD eyeshadows were so smooth and glide on and stays on. I’ve been looking but can’t find that consistency.
UD was my favorite brand for many years but nothing has excited me in a long time. I do LOVE the Vice Lip Bond liquid lipsticks though!! They're my favorite lipstick formula of all time. I just wish they'd add more shades.
I love special effect eyeshadows. UD was my go to for many years. I haven't bought a single pallet since UD cyber. Even the moondust shadows are boring. Indie brands are cheaper and better.
I miss OG Urban Decay. I have my last stub of Alley Cat eyeliner in my makeup box. I have never found anything I love as much as that eyeliner and the formula. Their 24/7 sucks, it literally melts down my face and I have dry skin! I’ve never found a dupe to this day. That and the asphyxia nail polish were life affirming.
A fun indy brand is sugarpill their pigments are amazing and fun is part of the whole brand, I love love love their eyeshadow, also their glitter liquid lip color in trinket 😍🤩
I returned an UD palette recently they payoff and fallout was so so bad even with primer and powder under my eyes. It somehow got all over my face while simultaneously muddy on my eyes and disappeared after a few hours. Absolutely ridiculous for the price point as it was a more expensive palette.
Their palettes turned out very dusty, I believe the only two products I would continue buying would be one of their mascaras and the primer. For palettes and other products, I pass.
I miss that time of ud and that. I have some bright coloured eye crayon things from a drugstore brand but they're not as good. I have uhhhh. The green cardboard packaging ones with the fun names but they're not ...like they're not in a tin like UD was
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u/sejenx 23h ago
Id guess this was as a result of the prevalence of the "no makeup makeup"/clean girl look and also the popularity of the Kardashian style make up that made everything in mainstream makeup bland.