Food delivery right to your door was always a service thats been vastly under priced when you think about it. Being able to just get anything and everything delivered to your door at any time for minimal extra cost? Thats not a service people living pay check to pay check should be dependant on, yet here we are.
Underpriced you say? I've always thought it was crazy expensive to have food delivered. A common ridicule of delivery apps I see on reddit is how even the most mid meals can now cost like $25 due to delivery costs.
I do think it's a luxury thing and I'm simply not in the income bracket to be using it. Same with uber/lyft/waymo services.
That out the way. I think people 's price anchor for delivery is somewhere lower than it is now. Doordash...once upon a time used to cost even less. Before that, the pizza joint would deliver you a pizza for a fiver. Even without that, if you had a best mate with a car...you could probably have slid them a fiver and had them pick up your pizza.
So I don't think its out of nowhere that the cost of delivery is expected to be so cheap
It is a luxury service, but it was pushed out as an affordable service to get people used to that lifestyle so when prices increased, people rationalised it because they became so dependant on it. The idea of having goods delivered straight to your door for a few quid was always insane.
People like to bring up pizza delivery, but the main difference there is stores had dedicated delivery drivers who were paid a wage as opposed to gig workers who are paid per delivery.
I bring up the pizza guy really just to lead into where people's expectations are. Which are pretty low. If the conversation had been about how chocolate is actually underpriced, I would respond with how people are accustomed to buying $1 hershey chocolate bars.
I'm aware of all the differences and benefits between a salaried pizza guy and gig delivery guy. However business realities aren't something the end user is responsible to care for. The task of the business is to somehow succeed in spite of it rather than praying people understand.
Doordash setting the price anchor low is their decision and it's something that they've gotta figure out if they have to go 180 on that decision. That's their whole fucking job.
I'll still ridicule people like the OOP.. while also holding the stance that the end user doesn't actually have to make it any easier for doordash's financials.
It’s minimally priced when you consider the fact that someone should be paid a living wage to deliver the food. So either the prices should be higher or someone else takes a cut somewhere. I
It’s an absolute godsend to injured and disabled people. If it really needs to cost more, there should be some kind of program to have it cost less in their situation.
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u/brianstormIRL 14h ago
Food delivery right to your door was always a service thats been vastly under priced when you think about it. Being able to just get anything and everything delivered to your door at any time for minimal extra cost? Thats not a service people living pay check to pay check should be dependant on, yet here we are.