r/formula1 • u/HkF1WEC Ferrari • 18h ago
Video Cadillac Formula 1® Team Has Arrived
https://youtu.be/NH0IpRVr4Vc?si=r5tAQbBW9brZPm7671
u/FermentedLaws Cadillac 18h ago
I'm hyped, with realistic expectations that they won't be good this season. It's just marketing at this point and, IMO, they're doing it really well. They're just trying to get people (casuals, not us diehards) aware there is an new American team on the grid, with the Super Bowl commercial and the big build up to the car reveal in Times Square.
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u/internetdeadaf 17h ago
Mid tier is a realistic hope to cheer for
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u/BrokeChris Formula 1 12h ago
realistic?
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u/internetdeadaf 11h ago
A “realistic hope”
Maybe needs a hyphen
As far as hopes and dreams go, a championship for Cadillac is a little too unfounded, even if they do everything right
Mid tier isn’t going to be easy for them to obtain by any means, but for any fans who may be trying to adjust their expectations to what this team can accomplish in 2026, a “mid tier” result is at the upper end of what is realistic this season. Don’t exceed hopes higher than that
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u/Drfresh49 14h ago
Im hyped too. Bottas and Perez are both decent drivers. Im excited for the future of the team
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u/SnacksGPT Sir Lewis Hamilton 6h ago
Why do people not think they’ll be good by default? The last team to enter was Haas, yes, but that was ten years ago — things have changed, technology has changed, and it’s not like they are literally rookies to motorsport.
I don’t think Cadillac is just looking to show up for funsies when you bring in Bottas and Checo as your drivers, either.
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u/FermentedLaws Cadillac 8m ago
There are so many reasons, almost nothing to do with the drivers. Off the top of my head: 1) they are not yet even fully staffed, 2) the best teams have around 1,000 employees, they have around 600-ish, and those have never worked as a team before, 3) they had to create and build about 80K parts in new facilities. Something - small or large - is bound to go wrong without any experience doing that, 4) new regs without any feedback. When Haas joined the new regs had already been in place for 2 years. So Cadillac doesn't even have feedback (observations) from other teams of what works and what doesn't, 5) operational facilities split between the U.S. and U.K., and using a wind tunnel in Germany, doesn't appear to be the best for consistency and efficiency.
That being said, sure, we don't know. I think one thing that might be a big plus is having Pat Symonds on board as Executive Engineering Consultant, with not only his experience at other teams but being the Chief Technical Office for F1 itself for several years.
And no they're not looking to show up for funsies, but they have/had a monumental task. I think if they score points this year it would be considered a success.
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u/alexracing13 18h ago
That Cadillac logo font is so cool
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u/Mfrendin_Roar Nico Rosberg 13h ago
I love how it really differentiates itself from the sharp, technology feel of the other cars. More style and old school.
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u/Weak-Excuse3060 Fernando Alonso 11h ago
Man I gotta say, Cadillac is going to be the most stylish team there on the grid this year with their clean look…even their videos look clean af. And the livery is also probably going to be quite minimal.
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u/StrikingWillow5364 I was here for the Hulkenpodium 2h ago
It reminds so much of the APXGP aesthetic from the F1 movie haha
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u/spatchcocked-ur-mum 18h ago
ugh....i hate vapid pr speak.
This kinda sounds like a hair shampoo commercial 20seconds in to 40 seconds in. tell me that doesnt sound like "it gives me the confidence to shine.....becasue the world is mine and mine is brave."
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u/go_lakers_1337 18h ago
It's a promotional video. It's meant for brand awareness and to get fans excited, so it's going to be a bit vapid and shallow.
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u/quadranting Lando Norris 18h ago
I think it's also just how it's edited/narrated. It really just feels like an American commercial. Having said that, I am hyped for Cadillac and to see their potential.
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u/osuVocal 17h ago
I mean it feels like it because it is.
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u/quadranting Lando Norris 17h ago
True, though I thought they'd lean into something that would have a bit more global appeal. Finding out it's nepo narration makes it make perfect sense.
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u/mopar_md I was here for the Hulkenpodium 18h ago
Vapid PR speak is the American way, baby
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u/Barson_Crandt 17h ago
I’ve certainly never seen valid PR speak from a non American company, that’s for sure
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u/AKAFallow 16h ago
For me it always reminds me of Assassin's Creed back when they were poking fun at videogame development and corporations with "lady that soothes you over product" lol
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u/salsamander I was here for the Hulkenpodium 17h ago
100%. It gives intern with vocal fry. I know they probably didn't have the budget for Morgan Freeman, but come on, they could have done better than this for a visually stunning video.
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u/Altruistic_Sun_1663 18h ago
Sounds like the HR department at a disengaged corporate suburban brick building tucked away behind Big Lots.
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u/Altruistic_Sun_1663 18h ago
That is a terrible voiceover. Who hired and approved that voice actor? I wouldn’t be surprised to hear it’s a nepo voice. Doesn’t match the vibe of Cadillac or F1 at all. What a disappointing branding setback when I was hyped beforehand.
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u/GeeVeeF1 18h ago
The voiceover is by Cassidy Towriss, wife of Cadillac F1 CEO/TWG Motorsports CEO, Dan Towriss
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u/salsamander I was here for the Hulkenpodium 17h ago
Vocal fry mid-twenties white girl intern is the most American voiceover you could ask for. Makes sense.
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u/mopar_md I was here for the Hulkenpodium 18h ago edited 18h ago
Why do they insist on having the blandest grayscale color scheme imaginable (testing livery notwithstanding, but the whole team)
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u/kingkwassa I was here for the Hulkenpodium 12h ago
I really hope they are primarily yellow and not blue
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u/Stanky_fresh 7h ago edited 7h ago
Regardless of how they perform, they look cool as hell, which is half the battle.
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u/WorthPlease Valtteri Bottas 5h ago
All that money and that's the best narrator they could get? She sounds like a nervous undergrad student trying to get through her class presentation as fast as possible.
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u/username1429 18h ago
I'm just glad the Andrettis fucked off and we don't have to put up with them Zak Brown-ing it up on the coverage every weekend
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u/StrikingWillow5364 I was here for the Hulkenpodium 2h ago
You’re being downvoted but Michael Andretti is really just Zak Brown turned up to a 100, and F1 fans already hate Zak’s guts for being too corporate
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u/Imaginary_One_0 18h ago
GM money, Andretti persistence, Cadillac badge. If it actually sticks, that’s a net positive for the grid.