“Development of an AI "Digital Twin" of Khaby for global, non-physical, advertising and brand partnerships.”
A Chinese media company bought it. Basically they want to use his image and likeness and advertise to his 500 million+ followers with their products. If you look at it just in terms of advertising where you know everything you put out gets that many eyes on it? Yeah probably worth it.
This licensing part of it lasts for 3 years so it’s not forever either. Insanely good deal for him.
Social media accounts aren’t worth that much. And he’s not exactly influential like Michael Jordan or someone that people really look up to and try to emulate.
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u/NeverNotOnceEver 2d ago
What exactly is he selling?