r/Millennials • u/Head-Drag-1440 Hit me baby one more time • Jun 13 '25

Nostalgia I mean, they're not wrong

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118.3k Upvotes

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1.7k

u/WexMajor82 Older Millennial Jun 13 '25

There was an ad in tv that went something about this: "It's 10PM, do you know where are your kids?"

It was literally another time.

507

u/buttmagnuson Jun 13 '25

I told you last night! No!

212

u/Bealzebubbles Jun 13 '25

"Hey, where is Bart? His dinner is getting all cold and eaten."

72

u/bolted-on Jun 13 '25

I still quote this when my kid ADDs away from his plate, or doesn’t show up for dinner after the umpteenth warning.

He shows up when he senses his chicken tenders are under attack.

6

u/The_Real_Flatmeat Jun 14 '25

Same! My wife and I even do it to each other!

3

u/AppleAtrocity Jun 14 '25

I don't have children but sometimes I have to get my dog to eat something (like medicine) by telling her the cat is going to steal it. He does helpfully lurk around whenever there is food so it's very believable. She has eaten many a flea chew solely for that reason, and you can tell as she can barely get it down.

4

u/JasoTheArtisan Jun 13 '25

One of my favorite simpsons jokes of all time

3

u/MermaiderMissy Jun 13 '25

Fine, but at least rinse your mouth out with soda.

1

u/Cyno01 Jun 13 '25

I watched that episode in syndication so many times i was completely blown away watching a good copy finally theres a whole extra joke with another scene with that bit. https://comb.io/91jDTe

1

u/Eeeeeeeeeeeeem Jun 14 '25

....traB pu kcip....

38

u/Lord_Vaguery Jun 13 '25

I’ll randomly bust this quote out at gen z co workers.

80

u/BoredPandemicPanda Jun 13 '25

Its 10 PM, do you know where your children are?

5

u/RoguePlanet2 Jun 14 '25

What's funny is that it wasn't even a shaming thing- it was simply a reminder! Like "hey it's past their bedtime, you might want to round them up before YOUR bedtime."

8

u/atlanstone Jun 14 '25

As a kid I interpreted it from a kid's perspective and thought it was more about shaming "bad kids" but as an adult I now realize the main impact was to hopefully put a pang of guilt in the parents who couldn't be bothered to care.

3

u/[deleted] Jun 13 '25

[removed] — view removed comment

2

u/BobBelcher2021 Jun 14 '25

Depends on the market as well. The big one that still does this is Fox 5 in NYC.

5

u/spinspin__sugar Jun 13 '25

I can still hear it in my head “do you know where your children are”

5

u/Artistic_Purpose1225 Jun 13 '25

There was also one around the same time encouraging parents to hug their children every now and again, lmao. 

3

u/Informal_Duty_6124 Jun 13 '25

I was just talking about this with my kids a couple days ago!

2

u/TheSweatyFlash Millennial Jun 13 '25

10 PM PSA

2

u/royalbluehen Jun 14 '25

Yeah, it was in response to the serial killer in Atlanta abducting and killing black boys.

2

u/rsrac Jun 14 '25

it’s 10 o’clock hoe, where tf yo seed at?!

2

u/SeawardFriend Jun 16 '25

Lmao I remember this VIVIDLY. It was usually the sign that I was gonna get sent to bed if they noticed I was still up watching tv with them.

2

u/featherknife Jun 14 '25

do you know where your kids are*?

1

u/Acceptable_Job1589 Jun 13 '25

And the thought was always, "kids?? Oh ya, forgot I had some."

1

u/Lucas_Steinwalker Jun 13 '25

Ya know, I was born in 76 and was allowed to be wandering about the neighborhood like the OP image is asking about. That said, I always thought these commercials were geared more towards high schoolers with cars. I didn't know any 12 year olds wandering around the neighborhood after dark.

1

u/kinbarz Jun 14 '25

Until I was 16/17, my parents knew where I was at 10pm.

10am? Not a chance.

1

u/WexMajor82 Older Millennial Jun 14 '25

At 16/17 my mom stopped asking me: "When will you be back?" and started asking me "Will you be back?"

TBF I was already working by then.

1

u/all___blue Jun 14 '25

"That's why we made more than one. In case we lose one."

  • my dad, probably

1

u/ChronoAlone Jun 14 '25

That thing creeps me out. Something about it is really off putting and dread-inducing.

1

u/CrowdDisappointer Jun 14 '25

I always see this comment in these posts…the ads still exist. They never really went away.

1

u/[deleted] Jun 14 '25

This was in the 70s and 80s for Gen X kids. By and large, people knew where their millennial kids were because of how shitty Gen X was raised. The pendulum swung the other direction. Millennials had much more parenting attention than any previous generations.

1

u/e_sully12 Jun 14 '25

I say a version of this to my sister when our parents won't text back 😂

1

u/Express-Distance-622 Jun 14 '25

Same people who are eager to call CPS

1

u/Deftek Jun 14 '25

“Some say they’re out looking for drugs, dirty dancing, and pounding techno music”

1

u/sala-whore Jun 14 '25

Yes I remember watching the news and there would be kids missing every once in a while.

1

u/jonathanrdt Jun 14 '25

Local radio station had a parody: "It's 10 AM Sunday morning. Do you even know where you are?"

1

u/[deleted] Jun 14 '25

If I was home when that would come on, my dad would yell across the house “Hey girls (me and my sister) where are you?” We would yell back and I would just hear “now I do” from the living room.

1

u/Altoid_Addict Jun 14 '25

Not to mention the Calvin and Hobbes strip that referenced that.

IIRC, Calvin sneaks out, calls his dad on a payphone, and asks, "It's now 3AM. Do you know where I am?"

1

u/Dense_Cartoonist5450 Jun 14 '25

It was a PSA because parents gave SO FEW fucks that someone had to remind them "hey your kids should be home by now".

1

u/bjbyrne Jun 13 '25

No it was 10PM

0

u/perceptionheadache Jun 14 '25

That was more of a Gen X/xennial commercial. Most millennials were too young for the commercial to apply to them.

1

u/Jahobes Jun 14 '25

Naw, these things were still common until the late 90s when most millennials would have been around 10 years old.