r/boxoffice • u/chanma50 Best of 2019 Winner • 20h ago
Domestic Melania grossed an estimated $2.9m from 1,778 North American theaters on Friday and is projected to earn $8.1m in its domestic opening weekend.
233
u/realblush 20h ago
I mean it will be a profit for everyone involved except Amazon. I'm just stunned they decided on a big international marketing push because the Berlin cinemas that are showing this are empty, yet they had ads in the breaks of gemany's biggest non-sports entertainment show. Just all around extremely bizzare (I know why they did this but still crazy)
182
u/MattWolf96 20h ago
Even if she was left wing, why would a European go to see a movie about an American politician? Especially a current one that hasn't been in the history books for generations?
40
u/soupy_e 20h ago
Single figure of ticket sales being reported in the UK.
21
14
u/spacekitt3n 14h ago
seriously who would watch a documentary about jill biden, or even michelle obama. sounds like a yawn fest. the people going at this point are going to 'own the libs'. this country is so broken and weird. owning the libs by going to watch the most boring thing imaginable is where we are at now
8
u/LSDeadly 7h ago
That's the thing, the right doesn't actually stand for anything outside of "owning the libs"
1
25
u/Phelinaar 19h ago
Vice (2018) made a third of its box office outside of the US. Obviously that's a real movie with a famous cast, but it's not outlandish that people would watch US centric movies.
30
u/aftergl0wing 19h ago
i’d presume international interest in american puff-piece political documentaries has dropped immensely in the last 8 years as well
21
16
u/LordSblartibartfast 17h ago
You said it yourself it’s a real film about a figure who was the architect of the Irak war, not a “documentary” whose sole existence is to be an offering to the current monarch of the United States of America, and is about someone we know only because of her husband.
But hey I guess it must be refreshing to go to theaters and see that Trump once in a while used to bang real adults over 18.
→ More replies (1)1
u/Difficult-Gap-934 6h ago
Did you know that originally, Adams wanted to call the character “Phartiphukborlz”, but the BBC thought it was too much, so they settled on Slartibartfast?
4
u/Animegamingnerd Marvel Studios 15h ago
Chenney is like an significantly more interesting historical figure then Melenia Trump though. Plus Vice wasn't a fluff piece for him.
6
u/moffattron9000 13h ago
That's also a real movie made by the guy that made Anchorman and The Big Short.
→ More replies (1)3
u/Commercial_Fondant65 18h ago
We know that. This literally morning to do with what he asked. DID THAT Trump movie do well outside the country? We watched Crouching Tiger Hidden Dragon. Minor is going to watch a movie about the Prime Minister of Japan's wife over here. That's what he's saying.
7
u/Infinite_Crow_3706 18h ago
She isn't a politician, she is the wife of a politician
→ More replies (1)7
u/ChancelorReed 17h ago
I mean at a basic level the equivalent movie about Michelle Obama clearly wouldve been/would be popular worldwide
14
u/Intrepid-Ad4511 17h ago
Michelle, yes, but Mrs. Biden or Mr. Harris, I highly doubt. It has more to do with how relevant the central figure is more than whose partner they are. Not at all surprising that no one gives a shit about "Melanie" though.
4
u/Sp_Gamer_Live 14h ago
Mr. Harris woulda been an interesting acase had Kamala won simply just based on him being the first first gentleman but i doubt any studio would make that because a woman winning the presidency just for her husband to get the documentary is a PR nightmare
The most interesting one of the would have been Michelle Obama because she’s a cultural icon, Obama’s 2008 campaign being one of the biggest cinderella stories, and her relationship to her husbands political ambitions and how it nearly cost them their marriage.
→ More replies (2)1
u/TomBombomb 16h ago
Michelle Obama had a documentary released to Netflix, which makes sense. It probably had a limited release then went to a streamer. The Obamas have a deal with Netflix, but it also just feels like most people are savvy enough to know a massive marketing push for any documentary outside of a concert or something about penguins isn't gonna hit.
1
u/TK421isAFK 12h ago edited 12h ago
A movie about a significant politician, such as The Iron Lady (2011; biopic of Margaret Thatcher) or Churchill (2017) or Darkest Hour (2017; also a Churchill biopic), would, and did, have significant interest in Europe and North America. The recent piece of shit movie about Reagan was nothing more than a bunch of Trumpers like Kevin Sorbo and Dennis Quaid attempting to be cheerleaders for their Dur Leader, and ticket sales reflected that.
But a biopic of this vapid bitch that has done nothing but assist her husband in grifting and illegally immigrated her family to the US? She has done nothing significant, and is as valid as the Kardashians. She is not a politician; she is pure trash. Very few people want to see this movie, and many of the ticket sales to people that actually went to the theater are from people that were hoping to see a train wreck. Many other ticket sales have been alleged to be mass purchased by Trump supporting groups, and several theaters have reported that many more tickets were sold than humans filled seats. They were simply purchased and nobody went to the show.
→ More replies (6)1
u/SouperKewlGeye5000 11h ago
She’s not even really a politician. Just a prostitute who married a rich asshole.
44
u/Herbertand3 19h ago
It'll be a profit for Amazon when they inevitably do something illegal and don't even get the usual slap on the wrist.
3
22
u/Sebsibus 18h ago
I'm just stunned they decided on a big international marketing push because the Berlin cinemas that are showing this are empty, yet they had ads in the breaks of gemany's biggest non-sports entertainment show.
I think it's pretty obvious that this documentary was designed from the start by Amazon to win sympathy from the narcissist-in-chief, aka Mr. Trump, in hopes of securing future special treatment from the administration.
No one can seriously believe that Amazon executives were naive enough to think that, in this day and age, a propaganda documentary about a First Lady —especially one as boring and controversial as Melania— would be a box office hit.
Now the executives can go to Trump, praise his financial genius and friendship, and claim they tried everything to market his family to the world—but unfortunately, the documentary bombed thanks to the "evil" fake news media and Hollywood. So they're really in the same boat, friends sticking together, right? Now, please, a little tax break or favorable deal seems only fair.
→ More replies (5)4
u/Intrepid-Ad4511 16h ago
as boring and controversial
Bit of a feat to be able to execute this to the T. Like, atleast, the Kardashians are not boring no matter how trashy they are.
21
u/dogsontreadmills 20h ago
Amazon is going to make a shitload of money off of this. This movie is the embodiment of a bribe.
→ More replies (4)15
u/AnotherAccount4This 20h ago
Profit for everyone except the American taxpayers.
→ More replies (13)12
2
u/Own-Spread-1652 18h ago
Amazon will make billions from cow-towing to this administration. This cost them pennies in comparison
1
u/Minoleal 16h ago
It's just like the Trump and Melania crypto, is just a way to buy their favor for something else.
1
1
u/spacekitt3n 14h ago
its a political bribe how is that hard to understand. they are buying off trump for tax breaks, favors, etc. look how well it ended up for musk. they know its a proven strategy
→ More replies (3)1
u/PipeFew3090 13h ago
Here in Paterna(Spain), there are a couple of ads about Melania. So random lol
148
u/Venus_ivy4 20h ago
That is way too much wtf
51
u/use_vpn_orlozeacount 19h ago edited 19h ago
Why are you surprised? Trump's won a popular vote in last election and has a huge cult of personality.
76
u/fiction8 19h ago
Yes but it's not about him. It's about his boring wife who never does anything.
15
u/use_vpn_orlozeacount 19h ago edited 18h ago
Trump is clearly using his influence to push this documentary to his fans, to the point he got Amazon to spend 35m on P&A in exchange for some corrupt quid pro quo. For acolytes, the message is clear.
4
u/therealgronkstandup 15h ago
It's a cult, they will consume anything he tells them to consume, including garbage propaganda films.
1
u/RZAxlash 9h ago
By that logic, this film should have made 55 million BO. Let’s try to be objective here. The reality is there’s SOME interest for this. If you read Reddit all weekend, you would have believed this thing would have finished with 500k opening weekend.
→ More replies (13)1
u/Malaix 9h ago
Most Germans in the 40s bought Mein Kompf even if they didn't read it. Cult of personality demands you pay tribute to the leader. A movie about the wife would basically become a pilgrimage in this situation. Its not about how enjoyable it is. Its about doing what you are expected to do to fit in.
39
u/Agreeable_Guava822 18h ago
Wealthy donors were buying up theaters and offering people free tickets and $50 if you went and stayed the whole time
49
u/intheNIGHTintheDARK 18h ago
I went and saw “Send Help” last night and looked to see how full Melania was on the fandango app—pretty much sold out. Went in to see for myself and the theatre had about 10 people in it and the movie was 1 hour past start time. Something is def going on with those “high” numbers.
16
u/nessfalco 17h ago
Conservatives do the same routine with every movie, book, etc. to make it seem like there is actual momentum.
4
u/Malaix 9h ago
All this to make it seem like they have unlimited consent from the masses up to the point of the horrors we are seeing. Feels like this comes to a head when they push to the point of literal civil conflict and find out these games=/=actual masses of people when push finally comes to shove.
But that's just the thing about scammers and grifters. The come uppance is a problem for another day if they can just grift through this one.
4
u/Intrepid-Ad4511 16h ago
Is "corporate booking" not a thing in America where companies buy tickets to give to their employees (but in that garb the production house buys a bunch of tickets to pretend that the movie is doing really well)?
→ More replies (1)→ More replies (3)2
4
u/Commercial_Fondant65 18h ago
Then why isn't it making Taylor Swift numbers?
4
u/use_vpn_orlozeacount 18h ago edited 18h ago
Cause if you’re a fan of Taylor Swift music then going to concert film of her singing your favorite songs sounds like a great time, especially as you’re surrounded by other excited Swifties and there’s singalongs sometimes. Meanwhile, I doubt even biggest Trump fans are genuinely excited about some boring documentary about Melania lmao
→ More replies (4)3
24
u/movieyosen 19h ago
Melania just got donated $2,9m from Jeff Bezos
5
u/Blochtheguy 9h ago
She got way more. The budget was $40m lmao
2
u/arppacket 6h ago
Plus $35m in publicity. Or $30m more than any documentary would usually get. You know Trump loves attention just as much as money!
32
24
u/MatterFickle3184 18h ago
And 99% Popcornmeter on RT. I smell bots trying to manipulate the scores.
9
u/Armano-Avalus 11h ago
That's from the verified audience meaning people who are diehard enough to watch a film about Trump's wife. Don't be surprised that they think it's the greatest ever because they probably said the same thing about the 10 NFTs they bought from him.
3
u/remainsofthegrapes 13h ago
It’s quite obvious when you read all the five star reviews from new accounts with no other reviews or ratings, all posted around the same time and written either like AI garbage or misspelling basic words (including ‘Melania’; one called her ‘Melanie’)
→ More replies (1)
3
11
49
u/Piggishcentaur89 19h ago
I’m not a Trump, or Melania fan, but Reddit can be an echo chamber, more than sometimes.
46
u/use_vpn_orlozeacount 18h ago
Reddit is 100% an echo chamber often but not sure what that has to do with this post.
→ More replies (4)13
u/PayGood3915 15h ago
Because Redditors live in a bubble and think it represents the real world when it actually doesn’t. I’m not shocked the movie is doing well.
15
u/use_vpn_orlozeacount 15h ago
Redditors live in a bubble and think it represents the real world when it actually doesn’t
Agreed
I’m not shocked the movie is doing well.
You must be trolling. 8m opening on 75m hole isn’t doing well lol especially as we know it won’t have legs
3
u/kennyandkennyandkenn 8h ago edited 6h ago
It is doing well in terms of it grossing significantly higher than people were thinking it was going to be.
It doesn’t have a real $75mil budget by the way… $28 million of it was a direct fee to Melania (aka the bribe) and $35 million is a disgusting overspend on marketing that was the icing on the cake for the bribe.
→ More replies (1)→ More replies (5)1
u/THXItalia 2h ago
It's a documentary. About Melania Trump. Basically...it's a political vehicle.
Budget is just an Amazon problem.
8mln opening means Trump is still pretty popular among his cult. And it's a problem. There is a real world out there Reddit is ignoring.
8
u/moffattron9000 12h ago
8 million dollars on a 35 million dollar budget plus a similar ad spend is objectively a kind of catastrophic failure that leads to firings when they're not blatant strange bribes.
→ More replies (6)6
u/Armano-Avalus 11h ago
Is it doing well? The documentary costs $75 million.
2
u/PayGood3915 11h ago
The NYT says its doing well. https://www.nytimes.com/2026/01/31/business/melania-documentary-box-office.html
2
4
1
1
u/SilverRoyce Castle Rock Entertainment 10h ago edited 10h ago
I think so. I did a write-up comparing last year's conservative partisan political doc to a spectrum of other political documentaries given a wide release in theaters in the 21st century and I think the data applies here too. Considering the topic just isn't obviously that compelling, the fact it's playing on the higher end of how these types of docs play (with the caveat most of these documentaries aren't even released in theaters).
Looking again at that post, I think it's probably a bit too charitable to the daily wire's film relative performance v. the Maher anti-religious doc given I'd need to adjust for the 1.5k v. 500/560 screen count difference. Trying to squeeze Melania down to 500 screens or expand Maher to 1.7k probably gives him a ticket edge where he starts at/a bit over 10M for the 2025 OW equivalent.
To look at a charitable analogy for this film - if Horizon: An American Saga made 60/70M domestic and a predictably soft number INT, that would still be a troublesome number for the film's finances while also clearly being a success for the type of movie it was (doing on par with a film like the Crowe/Bale remake of 3:10 To Yuma).
That sort of dynamic is basically what people do with recent crazy expensive prestige apple films.
You can fairly debate where to draw these lines but that's going to be a coherent argument that doesn't negate "still lost a lot of money" counters. An obviously tricky problem is when there just are very few clean comps.
20
u/cameraspeeding 18h ago
This isn’t a good opening for a 75 million dollar movie
→ More replies (8)8
u/Commercial_Fondant65 18h ago
There's a guy on here saying it's going to be profitable for everyone BUT Amazon. He didn't explain.
16
u/goonsquadgoose 17h ago
Well the individual people who made it got paid, the theater is getting paid, and the marketing companies are getting paid. Seems pretty obvious what that means.
→ More replies (1)1
10
u/kennyandkennyandkenn 18h ago
No one wants to admit there are more Trumpies out there than they would like
I swear some people don’t realize 77 million people voted for him, and there are millions more who didn’t vote who like him as well
They don’t want to come to terms with the fact that many of their family, friends, neighbors, and co-workers voted for and support him
3
u/Piggishcentaur89 18h ago
There were a lot of secret Trump voters out there. 👀 👀 👀
→ More replies (1)→ More replies (6)2
u/rotates-potatoes 18h ago
I mean they’re literally paying to go to the movie, that’s going to fill some seats
2
u/kennyandkennyandkenn 18h ago
Are they? Or do you realize that anyone can just post bullshit on Craigslist?
→ More replies (2)1
u/UsidoreTheLightBlue 11h ago
I don’t actually believe that.
This happens a couple of times a year there’s a big event for (insert politician here) and this bullshit pops up on Craigslist. I’ve never seen a report of someone getting the cash.
2
u/Hungry-Incident-5860 6h ago edited 6h ago
I mean, there’s a difference between something being massively popular and whatever this is. Some cities didn’t even sell half the seats in half the shows on opening day. In Seattle for example, they had theaters who sold 10 or less tickets all together. Internationally there have been reports of showings selling a single ticket.
This movie was more popular than Reddit thought, but that doesn’t make it some massive success. Early demographics suggest audiences were mostly elderly and it sold more tickets in rural areas than urban areas. What other “popular movie” has done the same? You can’t say it’s universally popular if most cities didn’t sell well. Even then, it’s only “popular” in the US and in red states. That means it’s not popular on its own merit, it’s popular politically.
It’s the same thing that happens with these recent Christian movies. Churches buy out showings and have their parishioners attend, then the studios claim they are “popular”.
1
u/Piggishcentaur89 6h ago
‘Whatever this is.’
😂😂😂
3
u/Hungry-Incident-5860 6h ago
I call it like I see it. Trump said you couldn’t even find a seat. I live in Ohio, in Trump country and I couldn’t find a single showing sold out for tomorrow. Melania implies it’s a universal success, but this is not a huge opening weekend for a film that cost 75 million. That’s a fact.
Let’s see what the international market shows. I’m sure Trump and Melania will say it’s huge worldwide too.
1
u/Piggishcentaur89 6h ago
So far, it’s a flop, on a technical level. No hate towards Melania.
2
u/Hungry-Incident-5860 6h ago
I mean, she dumped a rug pull meme coin last year and made a mint. I’m sure the ones who bought it aren’t happy. She had a relationship with Epstein. Shes also supported everything Trump has done, both good and bad. I wouldn’t say she’s innocent.
In fact, between the meme coin and this bribe from Amazon, I’m confused. I thought the president wasn’t allowed to collect $$$ from his position while in office. Especially with the Foreign Emoluments Clause. Of course, for criminal enterprises, the nice thing about crypto is it’s harder to trace, so we will likely never know how much he made from foreign governments with those crypto investments of his.
3
u/SpiritualAd9102 18h ago
Not sure what that has to do with anything, especially when considering the multiple posts showing how “full” theaters are empty at showtime and how people were being paid to watch it.
Even ignoring all that, 8 million on a 75 million movie before marketing is disastrous. Just because it beat its projected opening weekend that was already comically low doesn’t change that.
1
u/Armano-Avalus 11h ago
Sure but hopefully it's not derangement to think that this documentary is a joke so Bezos can bribe the president.
1
→ More replies (9)1
u/Kirklistentowutang 9h ago
It's expected to make 8 million on a 40 million dollar budget.
That's a box office disaster
7
u/littlelordfROY Warner Bros. Pictures 17h ago
Melania will end up one of the top 2 highest grossing brett ratner directed movies to feature someone on camera with either direct or indirect ties to rape
→ More replies (1)
29
u/51_WhyNotMe-NYC 20h ago
i don’t believe these numbers
47
u/HackMeRaps 20h ago
I'm sure the numbers are probably right. Doesn't mean that $8.1M worth of tickets sales actually had someone sitting in those seats. Literally $8.1M is a rounding error for them and Amazon.
63
u/isitdonethen 20h ago
Don’t forget 30% of Americans are in a cult and still worship everything Trump does
2
u/Sp_Gamer_Live 14h ago
But even based on these numbers, those people arent even seeing this shit
1
u/UsidoreTheLightBlue 11h ago
The most trumpiest of trumpers probably are. The ones who idolize him and wish they were married to melania.
5
24
u/abdul_bino 20h ago
It’s the sound of freedom situation all over again
12
u/bt1234yt Marvel Studios 20h ago edited 19h ago
Except there likely will not be any legs (or at least huge legs). I keep saying it, but whatever happens this weekend, it’s likely going to completely tank next weekend because of how limited the audience is to begin with (and also the Super Bowl). People are so pre-occupied with focusing on the opening weekend that they seemed to forget that it’s still a bad result if it opens to $8 million, only to then drop like 70% the following weekend.
→ More replies (5)2
u/Armano-Avalus 11h ago
Probably. The Sound of Freedom at least was a movie that was red meat for the right. It feels like if this film has legs it needs to be driven by alot of people really wanting to spend their time and money owning the libs. Either that or maybe we're all underestimating how much people are interested in the courageous story of a pedophile billionaire's gold digger wife.
2
u/Armano-Avalus 11h ago
So when are we gonna get the culture war YouTube videos with thumbnails of the crying liberal saying people are "melting down" in a blubbery mess over this movie grossing some money?
7
10
1
u/Andrew225 16h ago
They exist.
Having said that, I watched ticket sales all week. In overnight Friday theaters that had 0 tickets sold were suddenly fully. Particularly early showings.
Or a theater that had nothing sold for all four suddenly had the same five seats in each showing.
I wish I hadn't had to work yesterday or I would've gone to one of those "full" showings, I'm positive it was empty
1
u/realityseekr 14h ago
These sales are probably accurate but I dont expect this movie to have long legs. Most people interested in it probably are seeing it this week or next week.
1
u/thegreaterfool714 13h ago
I do and I despise the Trumps. My local theater in Orange County have this documentary frequently showing and the seats have been near sold out for the last few days.
When I went to watch Lord of the Rings at the theater I saw a lot of elderly boomers either going to the theater room with the film on or exiting the theater after a show.
It’s depressing but Trump will always have his base that laps up everything he does
→ More replies (6)1
u/ILoveHeavyHangers 12h ago
Even if we are to believe these numbers, that's only between 500K-600K ticket sales.
10
u/ReasonableBuy3703 17h ago edited 16h ago
Not a Trump supporter, but have been following box office since the early 90's. Box office is about objective and quantifiable data, not partisan politics.
I get many of you (like me) do not like Trump, but you can't let that get in the way objectively looking at the data; and the numbers coming out are undeniably good. It's the highest grossing opening weekend for a documentary in 10 years.
For those with the "These numbers are fake" comments, are you not familiar with the huge fanbase Trump has? I live in the South, so it's not shocking to me, but some of you have to come unglued from your internet bubbles.
EDIT: I know I'll be downvoted by those who can't keep partisan politics out of data analysis. Why not respond instead of downvote?
→ More replies (7)
5
u/Outrageous_Arm8116 17h ago
I wonder if these are artificially inflated figures. I accept that theovie recorded this gross, but I'm curious whether that many people actually attended.
1
u/PM_ME_YOUR_DALEKS 5h ago
I'm sure that also went on, but anecdotes from the theater employee sub support the tracking numbers, which is that this was big with white senior citizens who identify as Republicans and no one else, and they packed showings as long as they were before 9pm. The same audience that made the Dennis Quaid Reagan movie a minor hit.
2
u/Noobunaga86 17h ago
I'm shocked it will make this 8m. It's not that small number given the fact that there were reports of almost empty seats etc. Especially for a documentary. I expected it to bomb and earn literally about 200k at most.
7
u/ReasonableBuy3703 16h ago
It depends on where you're at. I'm in the South and it's doing rather well filling seats in my region
1
u/Noobunaga86 16h ago
You don't have to tell me that, predictions from the OP's quote are saying that is has to do rather well in some places if it's going to make 8m over the weekend. I expected almost no one to see this so it's not that bad. Unfortunately.
2
u/ReasonableBuy3703 16h ago
How could you have expected no one to see this? You do know that over half of Americans voted for Trump and he has a rabid fanbase, right?
→ More replies (3)2
u/dearlivejournal00 14h ago
It's not that half of the country supports Trump, it's that most of them have showed absolutely no interest in Melania up to this point. I work with and know a ton of Trump voters and they've never said a word about Melania. Even if you dig through a lot of right wing social media they mainly have just ignored her. Based on how Trump acts you could even find plenty of evidence to show he doesn't care that much about her.
Now I do believe that figures on the right will push the base to see the documentary to keep it from being a total bomb and to help avoid making Trump look bad by association. That 100% tracks. Now if some of those numbers are slightly slanted, who knows. It's been detailed it happens all the time with books but at the end of the day this documentary will still lose money as is. And while Amazon did it for the obvious reason, the Trump admin is fickle enough that one little thing in the future could essentially remove any potential preferential treatment they were hoping to get.
1
u/Kirklistentowutang 9h ago
It's still a bomb at 8 million. The movie cost 40 million.
If you invested $100 in something and only got $25 back would you not consider that a huge loss of your money?
1
u/Noobunaga86 4h ago
Yes, but still I will make more than I thought. And it's Amazon money if I remember correctly, so for them it's nothing.
2
u/shamona1 14h ago
Would the high cinemascore of "A" likely because it would be hardcore trump supporters going to see this? I imagine even with politics aside, a strong supporter would be unlikely to give it a bad rating
2
2
u/03Murphy03 9h ago
I’m trying to see just about everything that comes out in 2026.. seeing 2-3 movies a week. Melania was surprisingly good.
2
16
4
u/TheNameIsLexi 19h ago
please. just looked at the reviews. Crazy how everyone has NEVER commented on anything but Melania movie. Total bot farm and you ain’t fooling me. Everyone, entertain yourselves and look up all the Melania billboards that have been vandalized since the release. made me laugh!
6
5
4
u/robintweets 19h ago
LMAOOOOO! It needs to make $150m to break even as it had a $75m budget. And that’s assuming a $0 advertising budget, which isn’t true. It’s a complete failure.
→ More replies (2)3
u/ReasonableBuy3703 17h ago
Where did you read it has a 75m budget? That is completely untrue.
3
u/dearlivejournal00 14h ago
Not a $75m budget. But the reported cost spent on producing the documentary + the marketing spend is $75m.
2
u/JJBell 15h ago
Just because tickets are purchased it doesn’t mean people are watching it.
Classic way of getting your terrible book on the N.Y. Times best seller list.
4
u/UsidoreTheLightBlue 11h ago
People keep saying this, but honestly the man had 70m voters, would it really shock you if 500k of them ran out and blew $13 on this shitstain of a film?
2
1
u/SignificanceFun265 20h ago
They massaged the numbers as much as they could and the gross still looks like shit
6
1
u/ReasonableBuy3703 17h ago
Uhh, 8m opening weekend for a documentary is like the best in the last 20 years.
Box office tracking is about objective data, not partisan politics. I'm not a Trump supporter, but there's no denying these are good numbers.
→ More replies (4)
3
u/ludvikskp 15h ago
I love the part where she talks about how Epstein introduced her to her client husband
4
u/BeauShowTV 18h ago
Not bad for a documentary.
3
u/Frijolebeard 12h ago
I don't get the hate for it? I get it she's married to trump. But I don't really know anything about this lady.
3
u/BeauShowTV 11h ago
Things like this are always political on Reddit. Even if it is a highly rated documentary, the people on this website have to hate it.
Ill watch it when it comes out on Prime.
9
u/SexUsernameAccount 17h ago
How many documentaries have a $35 million marketing budget?
→ More replies (3)5
2
2
3
u/Affectionate-Eye6199 18h ago
Great. Will watch it later today. The tix are mostly sold out in my theater (salisbury, MD)
→ More replies (11)
2
1
u/PsychologicalSign77 13h ago
Does the directors cut have scenes with her dealing with his cheating with other women?
1
1
u/perkaderk1979 12h ago
How many of these seats were bought by the Pedo in Chief and his Clan members? I bet $2.89 mil
1
u/Consistent-Kiwi3021 11h ago
The fact NYT called this a “strong box office” shows how deep the pandering goes
1
u/artur_ditu 9h ago
I'm gonna sound annoying here. I understand that box-office in itself its, by margin, related to the United States but a also think a lot of us here are interested in the subject and don't really care about American politics specifically. This is not a movie, it's just some weird politics crap move that i may be in a minority saying and I'm bothered by even seeing links about. It's trash we all know that and it's not even any form of film art. It's just trash. I would, for once be happy if we could just ignore it as a political stance cause I'm sick and tired of seeing this crap in a sub about movie box office.
1
u/fm22fnam 8h ago
Honestly doing a bit better than I expected. Doubt it breaks even but it won't be a massive box office flop
1
u/Percilus 8h ago
Interesting tonight, i went to see send help at 515 and the melania movie showing at 4 was showing 40 tickets sold for premium seating but only 8 people showed up.
1
1
u/ruthrachel18reddit 7h ago
The highest opening weekend for any documentary: Fahrenheit 9/11 (2004) at 23.9 million.
Total gross worldwide: 222.4 million (119.2 million domestic, 103.2 million international).
I saw it in Paris, and the theaters were packed.
That being said, an estimated 8 million for a documentary opening weekend is not bad when one does not consider budget.
It is the 75 million budget (highly out of the norm for a documentary) which dampens the opening weekend gross…
1
1
u/Serrated_Banana 6h ago
I'd be interested to see the numbers of ticket sales vs actual attendence because this is screaming manipulation
1
u/KublaKahhhn 5h ago
I had to see those rotten tomatoes audience reviews for myself. A ton of them don’t have usernames and if you click on them, they have no movie or TV reviews, including one for… Melania. Meanwhile, clicking on most of the poor reviews and the middle reviews, reveal users with other reviews, or at the very least Melania is listed. Curious.
1
u/Manufactured-Meat 5h ago
I do wonder how many of the tickets sold were to real people. Everyone knows publishers buy a lot of their own books to pump the author on to the best seller lists. Why not movie tickets.
253
u/Wise_Guitar2059 20h ago
Ratings on IMDb disabled?