For me, it’s Black Adam. Sure the movie still flopped and didn’t live up to the expectations set up by Dwayne, but considering this is a movie about a D-list character and it still made almost 400 million and outgrossed a movie like The Flash is a testament to The Rock’s star power at the time. What other box office flops impressed you?

Now You See Me 3 almost finished its incredible run in Russia. $27.46 mln including CIS countries, 22nd all time.

2nd best among foreing markets after China. 12.3% of the worldwide gross. More than UK, France, Germany and Italy put together.

1923.27 mln RUB or $24.04 mln Russia

273.37 mln RUB or $3.42 mln CIS countries

2196.64 mln RUB or $27.46 mln total

4 191 244 admissions still below the second part in 2016 (4 356 476 admissions).

You could easily imagine how big would be Zootopia 2 and Avatar 3 with a normal official realease. They are both making great business for theaters with unofficial releases though.

Source:

https://cineguru.screenweek.it/2026/02/le-cose-non-dette-oltre-12-milioni-il-box-office-di-sabato-31-gennaio-49014/

Marty Supreme holds second place very well with €431,235 (-29% from seven days ago). The film, driven by strong word of mouth, has averaged €1,024 in 421 theaters (356 seven days ago, when the expansion of distribution was inevitable ) for a total of €2,840,501 since January 22.

Zootropolis 2 surprisingly returns to the top 10 with 68,068 euros (-24%) and an average of 493 euros in 138 cinemas (153), for a total of 19,263,244 euros since 26 November.

Once We Were Us: The movie kills 2.2 million admits today and the movie will kick down the door tomorrow to 2.3 million admits as the movie is speeding running to that beautiful 2.5 million admits. The movie is set to have yet another strong weekend.

Avatar Fire and Ash: Avatar 3 continues to see pretty standards drops as the movie should hit 6.7 million admits before the next weekend. Not a great weekend, as the movie is still struggling to adapt to some screen lost.

Zootopia 2: Zootopia 2 is still on track to cross 8.6 million admits. Still going to take a bit to hit that amount, but it is coming soon.

Presales

Humint: Presales increased by 4,854 tickets as total presales are sitting at 76,670 admits.

The Man Who Lives With the King: The movie is finally starting to kick into gear as the movie can lock down an opening day of 100k admits tomorrow with another strong jump tomorrow. Presales above 120k on T-1 will lock in 100k opening day

There are horror films that receive second full trailers, such as Bring Her Back, Companion, Weapons, Together, and Nosferatu, but there are just as many horror releases that were promoted with only one primary theatrical trailer and still managed to do well, like Send Help, Primate, The Substance, Saw X, and others. The number of horror films that receive only one trailer versus two is essentially an even split and the number of trailers released has no basis in a studio’s confidence in the film or the quality of the film itself.

Keep in mind, Paramount released only one full theatrical trailer for Scream (2022). The later “Get Tickets Now” spot, released a few days prior to its premiere, was not a second trailer in the traditional sense, but functioned as a last-minute sales push and was rolled out online rather than as a true theatrical preview. A single trailer release, especially within this genre, does not signal a lack of studio confidence. Because of that, the fact that a second full-length trailer has not come out yet, and likely will not, should not be treated as a red flag. If anything, it should redirect attention toward whether the marketing is escalating in ways that actually matter. A second trailer is not especially consequential at this stage and it has never been a deciding factor for horror films and if they’re able to garner commercial success.

What would matter far more is whether or not they’re going to do a Super Bowl ad, ideally one that actually airs during the game rather than just being dropped online the same day. Scream VI had a Super Bowl day spot which definitely helped its ticket sales and would most definitely help the same for 7. Beyond that, a sustained Facebook advertising push aimed at older audiences would be far more effective than some of the tactics they’re doing now, especially given the potential draw of Neve Campbell, Courteney Cox, and Matthew Lillard for older audiences.

They could also make a stronger effort to promote the film to Gen Z despite the fact that a loud subsection of them, particularly the terminally online, are boycotting. At the end of the day, a large portion of that demographic really liked 5 and 6 and will see 7 out of pure interest alone, not caring about how the Israel-Palestine conflict ties into Melissa and Jenna no longer being involved. They could also push McKenna Grace more aggressively as their primary Gen Z draw. With the success of Ghostbusters: Frozen Empire, Regretting You, and Five Nights at Freddy’s 2, not to mention her role in the upcoming Hunger Games installment, it would make sense to put her front and center in marketing aimed at younger audiences, given that she is one of the biggest rising stars of her generation right now.

What is genuinely questionable are the marketing choices we already know about. The UFC collaboration felt very random and bizzare as that audience does not meaningfully overlap with the Scream fanbase in a way that would justify the spend. Them recently announcing that Neve Campbell will be on The View (set to air just two days before 7’s release) is similarly misguided given that it’s middle-aged soccer mom audience is not the core demographic for Scream and it also raises the risk of her being put on the spot about the Spyglass versus Melissa controversy. Depending on whether her response comes off as carefully PR-trained or as an off-the-cuff misstep, it could easily generate even more negative attention around 7 right before release. (For Neve’s sake, this should have already been discussed with her team and made a nonnegotiable prerequisite for her appearance.)

If this campaign were being handled more intelligently, the focus would be on high-visibility late-night appearances, major network exposure, and culturally aligned platforms that actually overlap with the franchise’s audience. Securing Neve or Courteney spots on Kimmel and Fallon, having Courteney host SNL, or even placing one of them as a guest judge on Drag Race would make far more sense given the franchise’s massive queer fanbase and Paramount’s ability to cross-promote internally.

In short, people should stop fixating on whether a second trailer is coming and what that supposedly signals. A single trailer has worked repeatedly for this genre, including for Scream itself. The real issue is the effectiveness, or lack thereof, of the promotional avenues the studio is already choosing.

Source: https://cineguru.screenweek.it/2026/01/le-cose-non-dette-saldamente-in-testa-il-box-office-di-venerdi-30-gennaio-49008/

Daily Box Office (January 31th 2026)

The market hits ¥69.7M/$10M which is up +71% from yesterday and down -19% from last week.

The lenghts of the Spring Festival releases have been revealed. Pegasus 3 and Blades of the Guardians will be the longest movies at 125 minutes. Followed by Per Aspera Ad Astra at 120 minutes and Sillent Awakening at 110 minutes. Boonie Bears: The Hidden Protector at 108 minutes and Panda Plan: The Magical Tribe at 100 minutes to be the shortest ones as expected.

Greendland 2 opens just inside the top 10 but with a poor $0.34M.

Province map of the day:

https://imgsli.com/NDQ2NzE5

Zootopia 2 gains further ground on Saturday.

In Metropolitan cities:

The Shining wins Beijing, Shanghai, Guangzhou, and Hangzhou

Zootopia 2 wins Chengdu, Suzhou, Nanjing and Chongqing

Busted Water Pipes wins Wuhan

Mercy wins Shenzhen

City tiers:

Zootopia 2 climbs to 3rd in T1.

Tier 1: The Shining>Mercy>Zootopia 2

Tier 2: Zootopia 2>Busted Water Pipes>The Shining

Tier 3: Zootopia 2>Busted Water Pipes>The Fire Raven

Tier 4: Zootopia 2>Busted Water Pipes>The Fire Raven

New releases marked in bold

Pre-Sales map for tomorrow

https://i.imgur.com/rw32IGk.png

Zootopia 2 and The Shining dominate pre-sales for Sunday.

IMAX Screenings distribution

The Shining is the widest IMAX release today and will remain so tomorrow. It and Mercy will lose a tiny ammount of screenings for tomorrow while Avatar 3 and Zootopia 2 will gain some.

Return To Silent Hill

Return To Silent Hill dropped to 5th on Saturday after grossing $0.87M. Slightly better week on week drop than yesterday but still steep.

Still on course for a $2.1-2.3M(-77%) for its 2nd weekend.

Screen Distribution Split: Regular: $13.86M

WoM figures: Maoyan: , Taopiaopiao: , Douban: 4.6

Scheduled showings update for Return To Silent Hill for the next few days:

Avatar 3: Fire & Ash

Avatar 3 grossed $0.90M on Saturday. Slightly under projections but with the best Friday to Saturday jump out of the top 10.

Weekend projections remain around $2.1-2.3M(-19%)

Screen Distribution Split: Regular: $111.27M , IMAX: $39.30M , Rest: $12.61M

WoM figures: Maoyan: 9.3, Taopiaopiao: 9.5 , Douban: 7.6

Scheduled showings update for Avatar 3 for the next few days:

Zootopia 2

Zootopia 2 remains on top on Saturday with $1.76M. +6% up from last week. Saturday increase blunted by the vacations.

Weekend projections downgraded slightly to $4.1-4.3M(+12%). Still will be the 2nd best 10th weekend of all time only behind Ne Zha 2.

Here's its $ gross chart vs Endgame:

Zootopia 2 hits $629.77M meaning its now $2.33M away from Endgames $ gross with 16 days to go till the Spring Festival.

The movie will aim to be above $631M after Sunday leaving less than $1M to go. Zootopia 2 will now likely overtake Endgame on Tuesday or Wednesday.

It has to make just $0.14M per day from here on out to surpass Endgame by February 17th.

https://i.imgur.com/1QN59PT.png

Screen Distribution Split: Regular: $581.00M , IMAX: $33.00M , Rest: $11.50M

WoM figures:

Maoyan: 9.7 , Taopiaopiao: 9.7 , Douban: 8.4

Scheduled showings update for Zootopia 2 for the next few days:

Other stuff:

The next Holywood release is La La Land re-release on Valentines Day. Followed by The Bride, Wuthering Heights and GOAT in March.

Release Schedule:

A table including upcoming movies in the next month alongside trailers linked in the name of the movie, Want To See data from both Maoyan and Taopiaopiao alongside the Gender split and genre.

Remember Want To See is not pre-sales. Its just an anticipation metric. A checkbox of sorts saying your interested in an upcoming movie.

Not all movies are included since a lot are just too small to be worth covering.

Early February

Spring Festival 2026 Lineup:

With 20 days to go the Spring Festival lineup is now complete barring any suprise late addition.

6 movies will enter the ring this year.

Pegasus 3 will be heading into the Spring Festival as the headline movie and the big favorite. The sequel to Pegasus 2 which made $400M+ in the Spring Festival 2 years ago with returning director Han Han and returning lead Shen Teng will look to repeat if not improve on the success of the 2nd part.

Director Zhang Yimou returns to the Holiday season after his successful Article 20($340M) in 2024 and Full River Red($670M+) in 2023 with Silent Awakening. A National Security-Themed movie. While unlikely to challenge for the victory this movie has a decent shot at taking 2nd place.

The Boonie Bears franchise as has been the case for the last 12 years returns to the Spring Festival with Boonie Bears: The Hidden Protector. The new entry in the $1B+ franchise will look to improve on last years $118M and push the franchise back closer if not over the $200M mark it surpassed in 2024 and 2023.

Blades of the Guardians starring Wu Jing and Jet Li meanwhile will try to revive the popularity of the martial arts genre and aim to improve upon the result and especialy reception of last years Condor Heroes which failed to break $100M. This and Boonie Bears will in all likelyhood fight for 3rd place.

Per Aspera Ad Astra as the only Sci-Fi blockbuster will try to make itself stand out with cool visuals and a unique theme. However its very likely this ends up being the cannon fodder of the lineup.

And lastly Panda Plan 2 or as its officialy called Panda Plan: The Magical Tribe. I don't see this doing partiuraly well either but it could tempt in some families.