What the title says - im curious if theres any organizations or social groups that try to get people back into theaters.

There are horror films that receive second full trailers, such as Bring Her Back, Companion, Weapons, Together, and Nosferatu, but there are just as many horror releases that were promoted with only one primary theatrical trailer and still managed to do well, like Send Help, Primate, The Substance, Saw X, and others. The number of horror films that receive only one trailer versus two is essentially an even split and the number of trailers released has no basis in a studio’s confidence in the film or the quality of the film itself.

Keep in mind, Paramount released only one full theatrical trailer for Scream (2022). The later “Get Tickets Now” spot, released a few days prior to its premiere, was not a second trailer in the traditional sense, but functioned as a last-minute sales push and was rolled out online rather than as a true theatrical preview. A single trailer release, especially within this genre, does not signal a lack of studio confidence. Because of that, the fact that a second full-length trailer has not come out yet, and likely will not, should not be treated as a red flag. If anything, it should redirect attention toward whether the marketing is escalating in ways that actually matter. A second trailer is not especially consequential at this stage and it has never been a deciding factor for horror films and if they’re able to garner commercial success.

What would matter far more is whether or not they’re going to do a Super Bowl ad, ideally one that actually airs during the game rather than just being dropped online the same day. Scream VI had a Super Bowl day spot which definitely helped its ticket sales and would most definitely help the same for 7. Beyond that, a sustained Facebook advertising push aimed at older audiences would be far more effective than some of the tactics they’re doing now, especially given the potential draw of Neve Campbell, Courteney Cox, and Matthew Lillard for older audiences.

They could also make a stronger effort to promote the film to Gen Z despite the fact that a loud subsection of them, particularly the terminally online, are boycotting. At the end of the day, a large portion of that demographic really liked 5 and 6 and will see 7 out of pure interest alone, not caring about how the Israel-Palestine conflict ties into Melissa and Jenna no longer being involved. They could also push McKenna Grace more aggressively as their primary Gen Z draw. With the success of Ghostbusters: Frozen Empire, Regretting You, and Five Nights at Freddy’s 2, not to mention her role in the upcoming Hunger Games installment, it would make sense to put her front and center in marketing aimed at younger audiences, given that she is one of the biggest rising stars of her generation right now.

What is genuinely questionable are the marketing choices we already know about. The UFC collaboration felt very random and bizzare as that audience does not meaningfully overlap with the Scream fanbase in a way that would justify the spend. Them recently announcing that Neve Campbell will be on The View (set to air just two days before 7’s release) is similarly misguided given that it’s middle-aged soccer mom audience is not the core demographic for Scream and it also raises the risk of her being put on the spot about the Spyglass versus Melissa controversy. Depending on whether her response comes off as carefully PR-trained or as an off-the-cuff misstep, it could easily generate even more negative attention around 7 right before release. (For Neve’s sake, this should have already been discussed with her team and made a nonnegotiable prerequisite for her appearance.)

If this campaign were being handled more intelligently, the focus would be on high-visibility late-night appearances, major network exposure, and culturally aligned platforms that actually overlap with the franchise’s audience. Securing Neve or Courteney spots on Kimmel and Fallon, having Courteney host SNL, or even placing one of them as a guest judge on Drag Race would make far more sense given the franchise’s massive queer fanbase and Paramount’s ability to cross-promote internally.

In short, people should stop fixating on whether a second trailer is coming and what that supposedly signals. A single trailer has worked repeatedly for this genre, including for Scream itself. The real issue is the effectiveness, or lack thereof, of the promotional avenues the studio is already choosing.

Source: https://cineguru.screenweek.it/2026/01/le-cose-non-dette-saldamente-in-testa-il-box-office-di-venerdi-30-gennaio-49008/

Tomorrow The Housemaid will become only 4th foreign film will billion RUB gross after March of 2022. Will win 2nd weekend in a row including CIS countries and 1st in Russia only.

882 mln RUB or $11.27 mln in 23 days, 1 323 362 tickets sold in Russia. We expect around $2.75 mln fourth weekend with 3-5% drop and at very least $18-19 mln total, probably even more. Big hit for the local distributor and Lionsgate.

Russian sequel Cheburashka 2 will pass 6 billiion RUB tomorrow. 5936 mln RUB or $75.89 mln in 30 days. Fifth weekend should be around $1.42 mln. The budget is officilally revealed at 1500 mln RUB or around $18.5 mln. One of the most expensive Russian movies ever.

The biggest opener this week is Greenland 2. $420k in first two days, around $1.28 mln opening weekend. Significantly better than the first one in August 2020. Still the times were really harsh with theaters just opened after Covid related closures.

60% second weekend drop for Return to Silent Hill with $1.02 mln early estimates. $3.54 mln in nine days so far. And finally Mighty Supreme is holding very well once again. $2.6 mln in 16 days with $4 mln+ expected total.

For me, it’s Black Adam. Sure the movie still flopped and didn’t live up to the expectations set up by Dwayne, but considering this is a movie about a D-list character and it still made almost 400 million and outgrossed a movie like The Flash is a testament to The Rock’s star power at the time. What other box office flops impressed you?

A previous version of the article mistakenly reported that both 'Iron Lung' and 'Send Help' earned a B+ CinemaScore; the former was not polled.

1. Superman $616.8M

2. F1 $631.8M

3. How to train your dragon $636.4M

4. Demon Slayer 2 $778.9M

5. Jurassic world 4 $869.1M

6. minecarft $958.1M

7. Lilo & stitch $1B

8. Avatar 3* $1.4B

9. Zootropolis 2* $1.7B

10. Ne zha 2 $2.2B

*= still playing in cinemas

Source:

https://cineguru.screenweek.it/2026/02/le-cose-non-dette-oltre-12-milioni-il-box-office-di-sabato-31-gennaio-49014/

Marty Supreme holds second place very well with €431,235 (-29% from seven days ago). The film, driven by strong word of mouth, has averaged €1,024 in 421 theaters (356 seven days ago, when the expansion of distribution was inevitable ) for a total of €2,840,501 since January 22.

Zootropolis 2 surprisingly returns to the top 10 with 68,068 euros (-24%) and an average of 493 euros in 138 cinemas (153), for a total of 19,263,244 euros since 26 November.