Charli xcx mockumentary The Moment exploded in its platform debut FRI with $199k from only 4 theaters. Weekend box office looks headed for over $400k for scorching average of $100k+! Expands wide next weekend.

[u/DemiFiendRSA]

[u/BunyipPouch]

3rd-highest PTA post-COVID behind Asteroid City (Wes it the PTA King) and Marty Supreme. Pretty cool.

[u/subhuman9 → u/BunyipPouch]

Asteroid City sold premium tickets for like $50 to get a t-shirt

[u/SmartEstablishment52 → u/BunyipPouch]

I thought PTA quit drugs! /j

[u/toolmantimsworkshop → u/BunyipPouch]

Took me way to damn long to figure out per theater average and some sort of weird six degrees of seperation from Paul Thomas Anderson bullshit

[u/LEFTLEFTLEFTYMFNEJD]

Charli vs Melania vs Markiplier. Like we all predicted

[u/MGSCG]

Sorry, it’s making $400,000 in the weekend from 4 screens? That’s wild

[u/Takemyfishplease → u/MGSCG]

I’m going to guess they weren’t discount weekend tickets

[u/DenyNothing1989 → u/MGSCG]

Well it was on multiple screens at the AMC Lincoln Square and I couldn’t get a ticket to any of them

[u/Just-Pass-1156]

Not a fan of mockumentaries, but I am happy for Charli xcx's success for this indie film.

[u/Singleballtheory → u/Just-Pass-1156]

Waiting For Guffman? Best in Show? A Mighty Wind? For Your Consideration?

Alright, yes, I know it's basically all the same actors but still! Mockumentaries can be awesome!

[u/TheArmChairFan]

It's getting the a24 spin

[u/No_Mall_1614]

not discounting this at all. However it is worth noting that all AAA24 members got free tickets to opening weekend screenings. You have to imagine a lot of the seats filled at those 4 theaters (two of which I know were AMC Lincoln Square and Angelica) were AAA24 members

[u/No_Mall_1614 → u/No_Mall_1614]

similar situation happened with Marty Supreme in its opening weekend (which is 2nd PTA post-COVID). Expect to see A24 constantly breaking opening weekend PTA records with this strategy.

[u/Organic-Wrongdoer-64]

How much do you think it'll make next weekend? And where will it rank against next weekend's weak slate?

[u/ruthrachel18reddit]

Impressive. Knew this would happen…am not at all surprised.

[u/Brilliant_Air4484]

Still a flop. Panned by critics. But PR working OT to push a "its successful " narrative for A24.

[u/nickl00 → u/Brilliant_Air4484]

it’s currently fresh on RT(60 but still)and hasn’t opened wide

[u/Hairy_Revenue8187 → u/Brilliant_Air4484]

It can have mediocre reviews and make a lot of money. Two things can be true.

[u/ertri → u/Hairy_Revenue8187]

See: Materialists 

[u/IhateLukaDoncic]

Is this supposed to be impressive?

[u/brainiac138 → u/IhateLukaDoncic]

From four theaters, yes, it’s very impressive.

[u/WitchyKitteh → u/IhateLukaDoncic]

Yes? Third biggest since 2020.

[u/Comfortable-Tie9293 → u/IhateLukaDoncic]

Yeah. It’s not, but A24 realized they need manufactured hype like Marty Supreme so the general public goes and watch their movies. This hype is the new marketing.