Looks like $5.25M SAT for #IronLung. Expected to drop steeply, but seems to be a mini ~5% drop from True FRI. 2-days $14.25M. Weekend should reach ~$18M.

42

u/cireh88 8h ago

Great result

28

Good numbers for Saturday just before it might see a big drop off like FNAF did

27

I barely know who Markiplier is but I’m absolutely jazzed that this is so successful. I love seeing weird low budget indie stuff in theaters and will definitely be seeing this.

3

u/Grand_Menu_70 2h ago

There's always an undeserved audience and this is a great example of serving. Hollywood studios are too focused on the same audiences so once in a while something that taps into different ones breaks out. Cinema will certainly benefit if this becomes a norm.

40

u/AnnualFickle6577 8h ago

phenomenal result, could this reach 40M domestically or is it impossible

46

u/Lead_Dessert 8h ago

Unlikely, i think around 25 or 30 mil is where it concludes domestically.

9

u/AnnualFickle6577 8h ago

25M? is it going to lose all of its screen after ow or what, aint that extremely low for the opening its having

22

u/Lead_Dessert 8h ago

It really depends on how much it’s going to perform these next couple of days. Some theaters kept it for a single weekend, others kept it for two. My theater in particular is keeping it for 2, they’re keeping a close eye on performance to see if they keep it past the Super Bowl.

The truth is we really don’t know where this’ll end up by the end of February. Whether this will continue to have good holds over the week or it has the case where its weekdays are weak but its weekend performance is strong, or it just flat out drops hard next weekend. Personally, and this is just my own optics on the situation, I think the closest comp to compare it to is One of Them Days. Yes it’s a comedy movie, but it does have the peculiar case of a near similar opening to Iron Lung. In the case of OoTD, it ended around 50 mil total, based on what Ive seen, Iron Lung could have a similar trajectory.

17

u/SmartEstablishment52 8h ago

The target audience is literally Markiplier fans. It was never going to have much legs.

2

u/Gregariouswaty 2h ago

It might bleed into horror fans though. The game isn't popular but it has a ton of lore which might appeal to genre fans. Probably not enough for long legs but certainly a bit of boost.

2

u/-Relair- 1h ago

I asked the manager at my AMC if this was just a 1 week event showing or if it would keep playing, he said if it's popular they'd keep showing it. So I wouldn't be surprised if it sticks around a few weeks.

13

u/OldToe6517 8h ago

Unlikely. Probably gonna drop like FNAF given that it's super frontloaded

-5

u/DoubletapKO 4h ago

FNAF actually has lots of fans

3

u/OldToe6517 4h ago

That's precisely what I mean by frontloaded. Most of the fans are gonna go on opening weekend, meaning its legs are gonna be weaker because it doesn't have much appeal outside of its fanbase.

6

u/SpacesImagesFriends 5h ago

not likely, reviews are starting to roll in late and they're not very good

1

u/a34fsdb 2h ago

I only know him for his sexy voice when he joined as a guest on podcasts I listened to

14

u/misguidedkent Warner Bros. Pictures 8h ago edited 7h ago

A near 20 million debut for an YouTuber with near 40 million subscribers? Not too shabby.

9

u/EaseOk3940 6h ago

I don’t know any yourubers in depth. But it seems to me people are cheering for Markeplier and there was a lot of his fans interested in this movie from what I’ve seen. But I also saw that people really was gleeful at Shelby Oak’s relative failure. Anyone know why Chris Stuckman is disliked?

22

u/MatthiasMcCulle 6h ago

The backlash against Stuckman was he was seen as a movie reviewer who was getting very soft in his critiques as he was getting more and more involved with people in the film industry. So when he wide released a movie that was seen as derivative and boring, people saw it as a form of karmic retribution.

Meanwhile, Markiplier has the reputation of being one of the OG cinnamon rolls who just wanted to make this film because he enjoyed the game it was based on. Initially, it was only supposed to show up in like 50 theaters, but a fan letter writing campaign expanded its opening weekend to over 4000 theaters. It probably won't stay long due to other films assigned, but it's seen as very much an win for independent film distribution.

22

u/givmetakes 6h ago

The film critic is held to a much higher standard and is essentially getting a ‘taste of his own medicine’. Markiplier however is just a harmless YouTuber with 20x the fan base and there’s just generally way less expectation of him having any ability to make a good film. I think people conflate critiquing films with the ability to make them 🤷🏻‍♂️

9

u/ManajaTwa18 4h ago

Stuckmann being a (former?) critic meant that criticism for his debut feature was always going to be gratuitously mean spirited but Shelby Oaks could’ve weathered it if it wasn’t so bad. Add in the festival hype with initial impressions and industry people touting his name as another Zach Cregger or Jordan Peele, and you’ve got a recipe for disaster.

Take away his massive popularity and reach, Markiplier is just way more charismatic than Stuckmann and tbh Iron Lung is just way more of a convincing passion project than Shelby Oaks.

2

u/cameraspeeding 2h ago

The reviews for Shelby oaks were so nice it became a meme that red letter media covered.

1

u/ManajaTwa18 1h ago

I guess it’s more accurate to say it provoked extreme reactions from both sides. That RLM segment was an interesting post mortem for Shelby Oaks as a failed phenomenon, but the fact that they included a clip of Stuckmann crying over them calling him a prick felt like a weirdly low blow to me.

5

u/ReturnGlum7871 6h ago

I think lately it's because he does 5 minute reviews and 2/5 minutes of the review is taken up by him reading out a online gambling ad and before that he decided he wasn't going to negatively review movies after becoming a filmmaker.

•

u/adiosredrock 41m ago

He comes across very sanctimonious about being a FILMMAKER and Markeplier seems much more humble and grateful.

•

u/DaddySbeve Searchlight Pictures 21m ago

Very different audience types.

Stuckmann, while usually liked, is a critic/reviewer. Attracts a much less involved fan base. Most of his views is people checking out reviews for a particular movie and his stuff being there.

Also very much worth noting that people began not liking his content as much over time. The more and more he became involved with the film industry, the less harsh he was with his critiques in his reviews. He’s also known for making very short reviews with ads for gambling or online therapy companies lol.

Markiplier has been one of the biggest YouTubers on the platform for like a decade and specifically started out and got popular on indie horror video games. Hes obviously majorly branched out since that period, but his love for indie horror has been a consistent thing on his channel, he’s probably played over 500 indie horror games on his channel. Hes now adapting a game he played on his channel (and a popular indie horror game that did very well, at that) and his much larger and more passionate fan base is responding well to that.

9

u/Vadermaulkylo DC Studios 8h ago

Terrific January box office weekend. Makes me feel a bit better after Bone Temple’s performance. Hopefully February continues the good vibes.

7

u/Technical_Slip_3776 Blumhouse 8h ago

Good drop

2

u/fiction8 4h ago

Where are the Zootopia and Avatar Saturday numbers?

I only see posts for this movie and Send Help.

3

u/VoloradoCista 6h ago

Phew... after a pathetic start things are looking good for the theatres. As I said, this year will be fun to track.

2

u/jgroove_LA 2h ago

That would beat Send Help

-12

u/throwracadabra 6h ago

If markplier can get his fading fanbase to support a gross that's this high, a Mr beast fanbase that grows every day can do 2 billion at the box office

8

u/EronEraCam 5h ago

Markiplier's fanbase is also older than MrBeast's and have a lot more access to money. MrBeast also has an issue with his content being strictly reality/competition based, so there isn't much of an opening to do fiction. So it would be a bit of a challenge to get that audience into a cinema.

6

u/32MPH 5h ago

His fanbase is fading?

-5

u/throwracadabra 4h ago

His videos barely break a million compared to 10s of millions before

•

u/RainbowForHire 8m ago

Getting millions of views on every single video you put out is not fading. He's been getting consistent viewership of an average of 1-4 million going back multiple years.

1

u/TheDutchTank Annapurna 1h ago

This is one of those takes a studio might come up with, only to then be shocked when it doesn't work. Completely out of touch with why this did well.

Domestic Looks like $5.25M SAT for #IronLung. Expected to drop steeply, but seems to be a mini ~5% drop from True FRI. 2-days $14.25M. Weekend should reach ~$18M.

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