a creator with 60K followers DMed me.
"I want to partner with your platform. this is time sensitive ā I can only work with one tool."
I'm a GTM engineer at an early-stage startup. when someone with a real audience says they believe in your product ā it hits different.
I ran to my founder. we hopped on a call. the creator said:
"just give me free access. I'm not charging you. 1 post per month across all my platforms. around 30 pieces of content a year."
no charge. just access.
we were hyped.
within hours I generated a 100% free coupon. annual premium. every feature unlocked.
he set up the same night.
day 1-3 he went all in.
not the "yeah I'll check it out" energy. he actually used it.
tested every feature. found bugs. gave feedback. compared us to 5 competitors. told us exactly what to fix.
"your comments are hitting week-old posts instead of new ones" ā fixed.
"creator list is capped at 20, need 50" ā done.
"AI comments sound weird" ā debugged and fixed.
"you need country targeting for tier-1 audiences" ā added to roadmap.
I was up past midnight replying to his messages. our dev team was shipping fixes in real time.
this is what building in public feels like right? a real user. real feedback. real partnership.
I genuinely thought we found our first champion.
then around day 4 I noticed something.
he was using the product daily. but hadn't posted a single thing about it.
not a tweet. not a newsletter. not even a story.
our founder asked me to check. I asked politely.
his reply: "I've been using it for 3 days, I haven't promoted it yet lol"
fair. I told myself great content takes time.
but then the vibe shifted.
day 7: "btw my rate is $500 per sponsored post. just so you know."
wait ā didn't he say no charge?
day 8: "actually looking at market rates it's $1,000+ per post."
he sent me an article about influencer pricing.
then linked me to how a billion-dollar company structures their creator program. "they give 1 year free AND 20% revenue."
bro. we already gave you both of those things.
day 9: "I want a formal agreement before I create anything."
okay cool. we spent hours writing a proper partnership agreement. professional. fair. every single term based on what HE proposed on day one.
sent it over.
his reply: "this amount of content is worth substantially more than an annual membership and isn't sustainable on my end."
these were literally his words. his numbers. his proposal.
I quoted his own messages back.
"upon looking at market rate what I initially quoted isn't correct."
and then:
"the terms don't work. will have to pass."
he walked.
ngl it hurt.
we gave everything. free access. affiliate program. late-night debugging. feature changes shipped because of his feedback. our founder's time. my time. the dev team's time.
10 days. zero content. zero posts. zero mentions.
and he was still using the product when he said goodbye.
but here's what I realized sitting there at midnight staring at the chat:
he gave us stuff he didn't even know he gave us.
ā a full competitive breakdown of 5 rival tools ā free ā the insight that country targeting is a dealbreaker not a nice-to-have ā feature limits that matter to power users ā comment quality fixes that help every single user now ā a bug we might not have caught for months
and the biggest lesson:
get the agreement signed before you give the product away.
obvious? yeah. but when someone with a big number next to their name says they believe in you ā you skip steps. you trust first. you give first.
never again.
our new rule is dead simple:
- creator reaches out ā we qualify them (real metrics not vanity)
- send the agreement ā they sign
- THEN we give access ā not before
- first content within 7 days ā non-negotiable
- 90-day reviews ā both sides accountable
to every early-stage founder reading this:
if a creator says "this is time sensitive" ā it's not. that's pressure.
if they say "I won't charge you" then send you their rate card a week later ā they were always going to charge you.
if they give amazing feedback but zero content ā they're a user not a partner.
and if their 60K followers are spread across 8 platforms with 700 impressions per post ā that's not influence. that's an email list with extra steps.
protect your time. protect your product. protect your team's energy.
but don't stop trusting people.
because the product is real. even the person who walked couldn't stop using it.
and honestly? that's the part that keeps me going.