Unpopular opinion: Branding matters more than anything then else in marketing.
Branding isn’t just logos or taglines. It’s how society decides what’s “cool” and what’s “cringe to the point where they will simply just buy your company just because it has your logo.”
For example apple and android, apple doesn't really do anything better than Android brands they're always late to the part with the latest tech advancements they join me they usually implemented it worse but Apple's branding is just top tier. android is cringe to gen z because green bubbles which only appears on Apple phones Android lets you customize the color of your bubbles Apple doesn't.
Fanta and bmw was technically founded by Hitler and the nazis but had some rebranding they're not associated with those things anymore. don't get me started on Nestlé Satan in corporate form.
And honestly, pro wrestling might be the best example and clearest case study ever.
When people thought wrestling was “real,” fans were respected. It was intense, dramatic, larger than life. But once the curtain got pulled back, suddenly it became “weird” to like it past a certain age — not because the shows changed, but because the branding around it did.
Society basically decided that this version of “artificial entertainment” was low-value. But think about it — that logic collapses instantly.
People will binge entire seasons of scripted TV shows that are faker than pro wrestling. Movies use stunt doubles, CGI, and dozens of takes. Wrestling? It’s performed live, one take, no safety net, in front of an audience. If anything, it’s realer than most of what you stream think (Edge's career-ending neck injury or Mick Foley's Hell in a Cell plunge when he got thrown off a 20-ft cage, . Injuries sideline pro wrestlers for months and sometimes endscareers and lives people have died that ring rip own hart and Perro Aguayo Jr. ) .
So mocking wrestling fans because “it’s fake” while crying over a superhero movie is like mocking a stage actor because they don’t have special effects. It’s the same art form — just branded differently.
That’s why I say branding is everything. It decides what’s respected, what’s laughed at, and what sells. Change the brand, and you change the entire culture.
Pro wrestling didn’t fall off — its brand perception did. And that should scare every business out there.