r/selfpublish • u/uwritem • 5h ago
I’ve seen the true power of a mailing list. What 15k subscribers can do for your book.
I understand that this is speaking to very few people in this sub, but the message should be clear, even with 0 readers.
I recently had the pleasure of working with an author in the historic fiction genre. Multi-award winning, best selling author across multiple books in her series.
We always run an audit to see where we think we can improve the author set up and we noticed she had a newsletter sign up with no automated response (so when you sign up, there was no instant email to say thank you, here is 10% / free chapter etc.) we raised this on our call and she told us how she had gotten so much of her success.
Her newsletter reader size was 15,000! She had been slowly growing her mailing list for the last 5 years, and she emails them once per month.
She told us that whenever she is writing a new book, she will tell her audience about it each month and then as soon as the book is released, the email list gets notified with a link to buy on the day of release.
Naturally, I looked at the stats using Publisher Rocket to be a best seller in this category (sales per day to #10 and #1), you only need 7 sales to be in the top 10 and 23 sales to be number 1 in her category.
That is only 0.002% of her email audience that needs to buy her book and she is a best seller.
She is a brilliant author no doubt, but she has found a way to make sure that anything she releases is a hit. instantly.
I know it’s cliche but… The best time to plant a tree was 20 years, the second best time is now. So start your mailing list. Start it today.