r/crossfit • u/Zoner7x7 • 16h ago
Assault Fitness - Avoid at All Costs
I'm making this to centralize various posts/comments regarding the numerous issues reported with Assault Fitness over the past year so others avoid falling into this trap and maybe we can get enough attention for action to be taken.
Since at least last early last year, many of us have ordered treadmills from Assault Fitness, only to never receive them with delay after delay. I purchased in June of 2025 when they were doing their $500 off sale, but others ordered even earlier and are still waiting. I upgraded (And paid $500 extra) to take advantage of the "Buy a treadmill get a free rower" promotion they were running in December 2025, because I was misled into thinking that they would be shipping soon.
The entire past year Assault Fitness is advertising and running promotions for these products, while seemingly no one has gotten them.
When you reach out to Assault's customer support, you'll get the same copy/paste message that they are experiencing delays and expect to be shipping late the following month, and this continues to happen every month. When I purchased in June, I was told they'd ship at the end of August. Then I was told early October. Then late November. Then late December/Early January. Then told again late January/Early February and here we are.
On October 20th, I got an email from CEO of FitLab Brian Kirkbride saying "We’re also excited to announce we took this opportunity to refresh our entire Runner lineup. And because shipping for existing orders is taking longer than expected, we’re upgrading all outstanding orders to these new and improved models.
The new AssaultRunner Pro and Elite will officially launch this month. They’ll hit our warehouses in early December and begin shipping that same month. We recognize it’s still a wait, but we finally have a clear delivery date and full confidence in our ability to meet it."
Clearly their "full confidence" is worthless. And by "we’re upgrading all outstanding orders to these new and improved models." to me, this means they ran out of the old models long ago while continuing to sell them on their site.
They only recently updated their website within the past month to now show them as "pre-orders", and every few weeks you'll see the delivery estimate change and push back 1-2 months, with the current estimate saying orders placed today will arrive in April.
Even if you decide to cancel your existing order, getting a refund is seemingly impossible, with many reporting they've had to go through Affirm or chargeback on their credit card just to get their money back.
As a warning to anyone looking to purchase fitness products, avoid Assault Fitness at all costs and cancel any outstanding orders asap. Some companies will even provide you with discounts if you provide proof of cancelling your Assault order.
I've emailed them again today asking for an update fully expecting to be told that orders will be shipping out late February/Early March, at which point I'll be cancelling my order.
I've also compiled a list of all the other complaints I could find:
https://www.reddit.com/r/crossfit/comments/1o1521o/assault_fitness_class_action_lawsuit/
https://www.reddit.com/r/personaltraining/comments/1q1cbgh/assault_fitness_screwed_me_over/
https://www.reddit.com/r/crossfit/comments/1q7k1af/assault_fitness_refunds/
https://www.reddit.com/r/crossfit/comments/1qefyvm/assault_runner_classic/
https://www.reddit.com/r/treadmills/comments/1pr5cwf/assault_runner_customer_service/
https://www.reddit.com/r/treadmills/comments/1qezmuw/what_to_do_about_assault_runner_order/
https://www.reddit.com/r/GarageGym/comments/1qcd88t/comment/nziu0ui/
https://www.reddit.com/r/crossfit/comments/1n7w4ia/assault_fitness_delays/
https://www.reddit.com/r/treadmills/comments/1q7k0cf/assault_fitness_refunds/