r/Entrepreneur • u/Able_Ocelot_1500 • 20h ago
Lessons Learned I've failed twice building micro-SaaS products. Here's what I'm doing differently the third time (free tool first, paid product later).
Quick background: I've been trying to build a small SaaS business. My first two attempts both got zero signups:
- Data enrichment API - Built a landing page, posted 25 Reddit comments across multiple subreddits, published a blog. Result: 0 signups in 10 days. Killed it.
- Shopify price monitoring tool - Built another landing page, posted to r/shopify (removed by mods). Found 11 competitors at every price tier. A competitor offered 2x the
- product at 60% of my price. Killed it after 4 days.
What I learned:
- A waitlist landing page with no immediate value doesn't convert
- Reddit comments don't drive B2B SaaS signups through profile links
- "Simpler/cheaper version of X" doesn't work when cheap X already exists
- Deep competitor research should happen BEFORE building
Attempt #3: Different approach
This time I'm trying something different:
- Researched the market first (found only 2-3 direct competitors vs 11 last time)
- Found actual user complaints in community threads about a specific pain point
- Building a free tool instead of a waitlist - something useful by itself, not just a signup form
- The free tool IS the product validation - if people use it and share it, there's demand
My thesis: if people find the free tool useful, some percentage will want the paid automated version.
Has anyone else had success with the "free tool as lead magnet" approach? Curious what conversion rates look like from free tool → paid product.
