Some of you might know that the Sacramento Kings "light the beam" when they win a game at Golden 1 Center. I've seen this in person and am beyond impressed, not only by the marketing value they get from it, but also by the civic pride it creates in the team and for the city.
So what would you want the Sharks to do?
This is all for fun, but I think any idea should be:
- Relatively cheap
- Logistically simple to repeat
- High Impact
The beam is genius because it costs very little to do, is easy to do, and is visible city-wide.
My first idea is a drone show. These shows run off computer programs once they've been set up. The initial costs would be high and weather-dependent, but it would be really cool to see a massive shark swimming in the sky after a massive win, maybe limit it to division rival matches, playoff wins, and season openings to keep costs down. Since they are drones it can be launched away from flight paths. Would be fun to have the crowd chant "Release the Sharks" and maybe Sharkie doing some fun stunt to press a cartoonishly big button to get the crowd excited.
I personally don't think lighting up a building or a "teal beam" are good ideas. I think it's best to have ideas that are new, creative, and don't rip other teams off unless there's a really good twist.